Museums & History

From the virgin prairie, they built a town but their spirit filled it with life. Their traditions, costumes, mores & beliefs imbued it with faith, pride, industry, & laughter. We are what we are, today, because of them. Let us carry on their spirit! — Everett Anthony Fey

Get back to the roots of New Braunfels at, you'll find videos, walking tours, museums, historical timelines and more.

Gruene Texas

Gruene itself has been added to the National Register of Historic Places, and many of the buildings that were rescued by Molak and Nalley have been awarded a Texas medallion from the Texas Historical Commission. It has also been recognized by the Texas travel industry as a premiere attraction for visitors, which is no surprise to its merchants and guests. Step back in time with a stroll along our Historic Gruene Walking Tour.

Even with the remarkable growth of this once sleepy little town, the main focus of Gruene is, and continues to be, bona fide Texas. Everything from the wares they sell to the music they play speaks to Molak and Nalley's commitment to preserving the authenticity of Gruene and providing its guests with an experience that has the signature seal of the Lone Star State.

Downtown New Braunfels

Downtown New Braunfels offers an upbeat retail and entertainment environment for visitors and residents alike.

Surrounded by the beauty of historic buildings, both great and small, Downtown New Braunfels is also the seat of the city and county governments and the heart of the community.

Step back in time with a stroll along our Historic Walking Tour.

The oldest bakery (Naegelin’s) and the oldest hardware store (Henne) in Texas are located here. Many citizens call downtown home. Their apartments are located on the upper floors of recently renovated historic buildings.

Spearheading an aggressive redevelopment has been the focus of the 40-plus-year-old Downtown Association and the 21-year-old Main Street Project. Active participants in this endeavor are business and building owners, entrepreneurs, professionals and residents.

Ten blocks of Seguin Avenue from underpass to underpass and ten blocks of San Antonio Street meet at the beautiful Main Plaza with its historic fountain, bronze sculptures, music pavilion and beautifully landscaped grounds. Here is where the parades pass, the Christmas “Festtage” season begins, concerts are held and dignitaries are honored.


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