Press Releases:

First Fridays invite locals and visitors to explore downtown dining, shopping and culture

Final First Fridays of 2023 coming up Aug. 4, Sept. 1 and Oct. 6 Downtown New Braunfels is a charming treasure trove of one-of-a-kind boutiques, antiques, art galleries, bakeries, eateries, and read more

New Braunfels July 4 Parade entertains with small-town charm and long history

Tradition dates back to 1846 when city’s German settlers celebrated America’s birthday If you’re looking for a traditional, feel-good parade to start your Independence Day, head to Main Plaza in read more

Downtown New Braunfels welcomes Wein & Saengerfest on May 6

Main Plaza becomes pedestrian-only at this annual celebration of wine, music and a whole lot more Historic downtown New Braunfels will turn into a day-long party celebrating wine and live music during read more

More than 150 Texas-brewed craft beers at the Hill Country Craft Beer Festival in New Braunfels

Annual festival showcases 30 Texas Hill Country breweries The fourth annual Hill Country Craft Beer Festival returns to New Braunfels on April 15, bringing more than 30 Texas Hill Country breweries read more

10 insider tips for a night of live music at Whitewater Amphitheater

Photo: Whiskey Meyers performs at Whitewater Amphitheater in 2022. Things to know before you go to this one-of-a-kind riverside venue Whitewater Amphitheater is a one-of-a-kind venue for live music. read more