We’re here to help you tell New Braunfels’ story.

The Play in New Braunfels media room was constructed with the journalist in mind.  Here you have convenient, one-stop access to our latest news releases, photos, logo, and other useful information.

Our goal is to make your job easier and help meet your tight deadlines with accurate information.  If you can’t find exactly what you are looking for, please contact us. We will be happy to help you. 

Deep in the heart of the Texas Hill Country, conveniently set astride the IH-35 corridor between San Antonio and Austin, rests beautiful New Braunfels, Texas. Founded in 1845 by German settlers, New Braunfels is overflowing with old world heritage and small town Texas charm. From boundless adventures on our two beautiful rivers to wholesome entertainment at Schlitterbahn Waterpark and Natural Bridge Wildlife Ranch & Caverns, the activities and sights are endless. We’re also home to Texas’ oldest bakery, oldest dance hall, and Wurstfest an annual 10-day salute to sausage.