First Thursday Downtown Shop, sip, and have a bite to eat

  • December 2, 2021
  • 5:00 PM to 8:00 PM
  • Presented By: Downtown New Braunfels
  • Location: Downtown New Braunfels
  • 301 Main Plaza
  • New Braunfels, TX 78130
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  • JOIN US FOR WASSAILFEST AND FIRST FRIDAY (On a Thursday)!

    Wassail fest is Thursday, December 2, beginning at 6:00 pm. We'll be moving First Friday to Thursday to coincide with the downtown event. Starting at 5:00, you can visit the three Shiner Stops and have your card stamped to be entered into a drawing for a Shiner cooler and a $100 Downtown Gift Certificate. Then stroll downtown for all the special events taking place during Wassailfest ~ wassail tastings, choirs on the bandstand, live music performances and the free Wade Bowen concert starting at 8:45.

    December Shiner Beer Stops are
    The Crossing ~
    322 W. San Antonio St.


    Lindsey's Apothecary & Wellness ~
    264 W. Mill St.


    REMAX River Cities Realty ~
    142 W. San Antonio St.


    During Wassailfest, the Downtown Association will be selling Shiner beer at 3 different locations ~ 

    Our main bar on E. San Antonio St. at Comal Ave. 
    A Shiner Six Pack bar in front of the Courthouse  
    A  bar next to the stage in front of NAPA on E. San Antonio St.


     We'll have 4 Shiner beers for you to sip while you're walking around downtown ~ Shiner Bock, Shiner Blonde, Holiday Cheer, and Straight Shooter Lemonade. Then come back for the special Wade Bowen concert at 8:45.

    Order your beer tickets now and save time!
    Pick them up at the Shiner Six Pack at the Courthouse.
    Each ticket is $5.00 and is good for one beer. 


    Get beer tickets here

    Beer sales during Wassailfest and the concert will raise funds to be used for Downtown improvement projects.